Iona Wool Coat
The wool coat that shows why people come back to Hobbs. A classic tailored shape in substantial wool, cut to sit over tailoring and knitwear alike.
Hobbs is strongest on tailoring, wool coats and occasionwear, we pick six pieces that show what the brand does better than the high street, and who each one suits.
Hobbs sits at the premium end of the British high street, and its range is narrower and more deliberate than the size of the website suggests. Three things carry it: proper tailoring, wool outerwear, and occasionwear aimed squarely at weddings and events. Everything else – knitwear, trousers, shoes; supports those pillars rather than competing with them.
That focus makes it easy to recommend and easy to get wrong. If you want a jacket and skirt that match, or a coat that will still look right in five winters, this is the right shop. If you want trend-led pieces, machine-washable everything or sizes above the standard high-street run, it is the wrong one. Here is what to buy, and what to skip.

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Three pieces show what the brand is for: outerwear that lasts, tailoring that matches, and occasionwear that does not look like everyone else's.
The wool coat that shows why people come back to Hobbs. A classic tailored shape in substantial wool, cut to sit over tailoring and knitwear alike.
From the tailoring line where pieces are designed to match. Buy the jacket with its skirt, trousers or dress and you have a proper suit, not an approximation.
A satin occasion dress that works as a wedding guest outfit without shouting. Simple enough to re-wear, dressy enough for a formal invitation.
Every option side by side, with the one thing that actually distinguishes it.
| Piece | Best for | Category | Key strength | Watch out for | |
|---|---|---|---|---|---|
| 1Iona Wool Coat | A coat that lasts years | Wool outerwear | Classic shape and substantial cloth | Dry clean only; neat rather than relaxed | View |
| 2London Collection Lavinia Wool Blend Jacket | Office dress codes | Tailored workwear | Separates that properly match | Close fit; no tall option | View |
| 3Adela Satin Dress | Weddings and formal events | Occasion dress | Re-wearable and understated | Unforgiving fabric; variable care requirements | View |
| 4Farrah Sequin Maxi Dress | Formal dress codes | Black tie dress | Full-length impact with no styling needed | One-occasion piece; heavy and delicate | View |
| 5Bria Sequin Tweed Dress and Jacket | Weddings as a key guest | Occasion dress and jacket | A complete, photograph-ready outfit | Two pieces to match; dry clean only | View |
| 6Abby Wool Cashmere Jumper | Everyday layering | Knitwear | Soft, durable and coordinates with the range | Pills with wear; not best in class | View |
← swipe the table to see all columns →
Three things it does better than the mid-market brands it sits beside.
Hobbs cuts its workwear as families, so a jacket has a skirt, a pair of trousers and often a dress in the same cloth. That sounds minor until you try to build a suit from a shop that does not do it. Buying two or three pieces from one family gives you several outfits that look intentional rather than assembled.
Wool and wool-blend coats are the core of the range and the pieces most worth the money. The shapes are classic rather than seasonal, trenches, swing coats, tailored wool styles, so they do not look dated after one year, and the fabrics hold their structure far better than the thin wool blends further down the high street.
The occasion and mother-of-the-bride ranges are deep, and crucially they include matching jackets, boleros and cover-ups, which is the part most retailers ignore. If you need an outfit rather than a dress, one that works in a church, through a lunch and into an evening — that completeness is the reason to shop here.
Three things worth settling before you order, because occasionwear returns are the ones that cost you time.
Work out the whole day first. A church service in March needs sleeves or a jacket; a marquee in July does not. Hobbs builds matching jackets and cover-ups for a good share of its occasion dresses, so if you are the mother of the bride or a guest at a formal wedding, look for the dress and jacket as a pair from the start. Buying the dress and hoping to find a cover-up later is how people end up with a cardigan in the photographs.
Hobbs runs standard and petite sizing, with the petite range cut for 5ft 3in and under, and petite versions are simply the mainline styles renamed. There is no tall range, so if you are over about 5ft 9in, check sleeve and hem lengths carefully — dresses that read as midi on the model may sit awkwardly. Reviews repeatedly mention fit varying between styles, so order two sizes on anything important rather than guessing.
A large share of the occasionwear, and effectively all the wool coats, is dry clean only. That is normal for the fabrics involved, but it is a running cost that people forget when comparing with a machine-washable high-street dress. If you want something you can wear to work every week and wash at home, stay with the jersey and knitwear end of the range instead.
Hobbs clothing runs across the standard high-street size range and the petite collection covers the same sizes, cut for 5ft 3in and under. Petite pieces are mainline styles with the proportions reworked, so you are not trading down on fabric or design to get the right length.
Fit consistency between styles is the most common complaint in customer reviews, and it is a fair one — a tailored wool jacket and a satin dress in the same nominal size can feel a size apart. If you are buying for a fixed date, order the size you think you are plus the next one up.
Standard UK delivery is free above a spend threshold and chargeable below it, with next-day and nominated-day options and free click and collect. Returns run to 30 days, dropping to 14 days on sale items, which is the detail that catches people out in a sale.
Returning to a Hobbs standalone store is free; postal returns have a small fee deducted from the refund. Online orders cannot be handed back at department-store concessions, so if you bought online, the parcel has to go back online or to a standalone shop.
Ranked by how well each one delivers on what it promises; not by price.

A good wool coat is the one piece of winter clothing worth over-buying, and this is the category Hobbs truly leads.
Outerwear is the strongest part of the Hobbs range and the Iona is the clearest example of why. It is a tailored wool coat in a deliberately classic cut – a shape that does not announce a season and therefore does not date, with enough weight in the cloth to hold its line rather than collapsing after a wet commute. The proportions are the part that matters: the sleeves and shoulders are cut to clear a jacket underneath, so it works over tailoring and chunky knitwear rather than only over a shirt.
Buy it as a multi-winter purchase or do not buy it at all, because that is where the value sits. It is dry clean only, like effectively every wool coat at this level, and that is a running cost worth acknowledging. It is also a single-width silhouette: if you want something oversized and slouchy, this is the wrong coat and a swing or trench shape from the same range will suit you better. Petite versions of the mainline coats exist, which is a genuine advantage if a standard coat usually swamps you.
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Matching tailoring sounds like a small thing until you have tried to build a suit in a shop that does not offer it.
The London Collection is the tailoring line inside Hobbs' workwear category, and its point is coordination. Pieces are built as families, so a jacket like the Lavinia has a skirt, trousers or a dress cut in the same cloth. Buy two and you have a suit; buy three and you have most of a working week. For anyone in an office with an actual dress code, this is the most useful thing the brand does, and it is increasingly rare on the high street where separates are sold as one-offs in similar-but-not-identical fabrics.
The jackets are cut close and formal rather than soft and relaxed, which is the right call for the job but does mean the fit needs to be correct. Sleeve length and shoulder fit are what distinguish a tailored jacket from an expensive one that looks wrong, and reviews consistently note fit varying between styles, so this is a piece to try in two sizes. There is no tall range, so if you have long arms, check the sleeve before committing. Expect dry cleaning rather than home washing.
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The best wedding guest dress is the one you can wear again, and a plain satin dress survives far more occasions than a printed one.
Satin dresses are the backbone of the Hobbs occasion range and the Adela is the sort of piece the brand does well: a clean, fluid shape in a fabric that photographs richly without needing embellishment to do the work. That restraint is what makes it practical — a plain satin dress goes to a wedding, a christening, a work dinner and a birthday, whereas a heavily printed or sequinned dress gets worn once and then recognised. The occasion range also offers matching jackets and cover-ups across many styles, which is what turns a dress into an outfit for a church or a cool afternoon.
Satin is unforgiving in the way all satin is unforgiving: it skims and it shows, so underwear choice matters and the fit needs to be right rather than roughly right. Care varies across the occasion range, and while some satin styles are machine washable, a good share of the occasionwear is dry clean only, so read the label on the specific piece. Sizes on popular occasion styles sell through as wedding season approaches, so if you have a date in the diary, order earlier than feels necessary.
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Black tie is the one occasion where restraint is the wrong instinct, and a full-length sequin dress is the correct amount of effort.
Hobbs runs a dedicated black tie collection, and a full-length sequin dress like the Farrah is what it is for: formal dinners, awards evenings, winter weddings and the invitations that name a dress code. The appeal is straightforward, full-length removes the question of shoes and hemlines, and sequins do the decorating so you need almost nothing else. It is a far better answer than trying to dress up a cocktail dress, which is the usual mistake at formal events.
It is also the least versatile piece in this guide, and that should be priced into the decision. A sequin maxi has one job, it is heavy to wear for a long evening, and sequinned fabrics are almost always dry clean only and prone to catching on bags, chairs and other people's jewellery. If you attend one formal event a year, consider whether hiring makes more sense; if you attend several, or you want something you will keep for a decade, buying is the better call. Try it seated before deciding, because floor-length and comfortable are not automatically the same thing.
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Mother of the bride is an outfit problem, not a dress problem, and the matching jacket is the part that actually solves it.
The mother-of-the-bride category is one of the largest on the Hobbs site, and matching dress-and-jacket pairs like the Bria are the reason to shop it. A wedding day is long, cold in a church and warm in a marquee, and photographed throughout. A dress with a jacket cut in the same fabric handles all of that and looks deliberate in every picture, which is more than can be said for a dress plus whatever coat was in the car. Textured tweed with a sequin finish is a sensible middle ground too: formal enough for the service, not so delicate that it cannot survive a day of hugging people.
Buy the pair rather than one half, because the jacket is what makes it work and it will not be in stock indefinitely. Two practical warnings. First, these are dry clean pieces and tweed with embellishment is not something to spot-clean, so budget accordingly. Second, fit across the shoulder and sleeve on a structured jacket is the hardest thing to judge online, and Hobbs fit varies between styles, so order early and order two sizes if the wedding date is fixed. There is no tall range, which matters most on a jacket sleeve.
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Knitwear is not why anyone comes to Hobbs, but a wool cashmere jumper is what makes the rest of the wardrobe work.
The knitwear range is the supporting act rather than the headline, and that is exactly how to use it. A wool and cashmere jumper like the Abby is the layer that goes under the wool coat, over the tailored skirt and with jeans at the weekend, and buying it from the same place as the tailoring means the colours and proportions actually agree with each other. Cashmere blended with wool is also the sensible choice for everyday wear: it has most of the softness of pure cashmere with noticeably more resilience, so it survives being worn weekly rather than kept for best.
Be realistic about where it sits in the market. Specialist knitwear brands offer more weights, more colours and better value on pure cashmere, and anything with cashmere in it will pill at the friction points, under the arms and where a bag strap sits, no matter how carefully you wash it. This is a buy-because-it-matches purchase rather than a best-in-class one. Hand wash or a cool wool cycle, dry flat, and keep a comb for the pilling; treated properly it will outlast cheaper knitwear comfortably.
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It is one of the few high-street brands still building proper matching tailoring, with jackets, skirts, trousers and dresses cut in the same cloth. For an office with a real dress code, that is the single best reason to shop here.
The workwear category is the largest on the site, and the London Collection within it is the tailoring line to look at first if you want pieces that go together.
Petite yes – there is a full petite collection cut for 5ft 3in and under, covering dresses, coats, trousers, occasionwear and workwear, and it uses the same styles as the mainline range.
Tall, no. There is no tall range and no tall measurement table, so taller customers need to check lengths on individual products rather than relying on a fit range.
A lot of it is. Satin, velvet, lace and anything embellished is frequently dry clean only, and the wool coats certainly are. Some of the plainer satin dresses are machine washable, so it does vary by style.
Check the care information on the individual product page before buying, particularly if you plan to wear the piece repeatedly rather than once.
Hobbs is at its best in wool outerwear and matching tailoring, and strong on occasion outfits where the jacket matters as much as the dress. Shop those categories, check the care label, and order two sizes on anything you need for a fixed date.
Check price Styles and collections change seasonally — confirm current availability, sizing and care details before ordering.